Why is Marketing important & what how do you market the right way?

Most times when businesses go out of business is because their marketing has failed them. 

Marketing is the backbone of any business. One of the very most important aspects of your business is that you should really know and understand your customer. Sadly a lot of businesses don't. 

If you don't understand your customer, it is not too late to start. Think of it this way... When you scroll on social media, or listen to a podcast,

or speak to a mentor and they explain exactly how you feel about a specific topic, don't you feel special or understood? You have this feeling

that you would buy what they have to offer because they understand you, and they can solve your problem. That is what you need to do with your prospects. 

When you market your product or service your prospect / customer need to feel that this (what you offer) is their solution.

No other product is going to solve their problem as well as the solution that you offer. The only way to do this is to really understand your customer is to create an avatar. 

You need to get a clear picture of your ideal customer, including:

  • Pain points
  • ​Roadblocks
  • Questions
  • Desires
  • ​ Results 
  • ​...and MORE!

Once you established your ideal customer and understand what their problem is, you can now solve this problem. But then what happens is,

now you create a new problem for them that needs to be solved. 

Generally the solution that you have to offer comes in the format of an Offer Ladder. When you solve one problem, you actually create another

problem that you can solve.

For example, when you sell your prospect a roll of tape you create a problem, the problem is how are they going to cut the tape, the solution is a

dispenser that can cut the tape, now that they have the dispenser what is the next problem that they can have. Maybe the next solution to

their problem is the type of tape. Double sided or not? Clear or colored? What width do they need etc. 

When you have your dream avatar and offer ladder sorted, then the next step in your marketing takes place. The sales funnel.

The sales funnel can be created to collect leads or to make a sale. 

At Unleash Your Marketing we set you up with a 30-Day Marketing Plan to build your audience, your email list, help you to generate you leads on automation and turn those leads into sales. At the end of the 30 days, you can plug and play what we created and all you need to do is just tweak.

What The Heck Is A Sales Funnel? 

And Most Importantly, WHY DO YOU NEED a Sales funnel?

Funnels have been around since the days of cave men... Yes let me explain what a funnel is.

A sales or marketing funnel is basically the best automated sales executive that money can buy.

It takes your prospect by the hand and leads them through the sales process. In other words, it is a powerful sales automation machine!

A funnel is really all about marketing. People get hung up on the software but the software does not sell your product or service it is your marketing and your copy writing that does.

At Unleash Your Marketing, we believe in client centricity. You really need to dive in deep to

understand your client. We do deep work on your dream client and build a funnel and marketing strategy

around them. Their demographic is just scraping the surfaces. What do they eat for breakfast, are

they single or family orientated, do they like exercise, what books they read, what makes them

happy, what struggles they have and much more.

You have a opportunity to point your customers straight to the product or service they need the

most. The best part is, if they don’t buy on the spot you can automatically follow up with them even

after they left your page because at this point you should have given them something to collect a email address.

You are currently on my website. I use this website as a information page. But buttons to this

website goes to my funnels.

It is good to have both. But keep in mind, it is always good to have a goal with your website or

funnel. Either to generate leads, sell your product or service or to do a webinar.

Don't Let The Overwhelm Hold Your Sales Success Back!

Here at Unleash Your Marketing, we don't just build sales funnels but we also implement marketing strategies to drive the right traffic to your funnel. 

We target your perfect customer aka avatar (yes there is such a thing as a perfect customer) but most importantly we build funnels that convert to sales.

If you already have a funnel but it is not converting, then we can help you with that too!

Get In touch with Us for a 30 minute Business Strategy Call

If you can't find a space available, please email us at info@unleashyourfocus.com

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